[PPC] – Attribution models in Facebook Ads

[PPC] – Attribution models in Facebook Ads

Attribution on Facebook ads….. what you should know. Do you know how to create your Facebook ads? Not bad. Now, it’s up to you to optimize the impact of your campaigns according to the goals you’ve set. Attribution models measure the effectiveness of...
[Analytics] – Google Analytics audit in 45 steps

[Analytics] – Google Analytics audit in 45 steps

Google Analytics audit? Don’t do it if you trust 100% of your data. Are you sure? For many, setting up Google Analytics doesn’t pose any particular difficulty: you simply copy the tracking code on your website pages to track data in Google Analytics...
[CRO] – CRO for ecommerce

[CRO] – CRO for ecommerce

Optimize your conversion For most sites, the ultimate goal is to generate more sales. CRO for e-commerce is the key to getting the best results. To achieve this, we need to transform a maximum of visitors into customers by implementing a good digital marketing...