by Lionel | Feb 25, 2020 | Facebook Ads
Attribution on Facebook ads….. what you should know. Do you know how to create your Facebook ads? Not bad. Now, it’s up to you to optimize the impact of your campaigns according to the goals you’ve set. Attribution models measure the effectiveness of...
by Lionel | Feb 25, 2020 | Conversion Optimization
Can I do optimization with low traffic? You have little traffic to your website. It’s no excuse for not trying to improve what you have. How much traffic do I need to optimize my website? If you really want to have a continuous optimization campaign, with...
by Lionel | Feb 25, 2020 | Analytics
Google Analytics audit? Don’t do it if you trust 100% of your data. Are you sure? For many, setting up Google Analytics doesn’t pose any particular difficulty: you simply copy the tracking code on your website pages to track data in Google Analytics...
by Lionel | Sep 23, 2019 | Analytics, Conversion Optimization
Optimize your conversion For most sites, the ultimate goal is to generate more sales. CRO for e-commerce is the key to getting the best results. To achieve this, we need to transform a maximum of visitors into customers by implementing a good digital marketing...