[PPC] – Facebook Power5, an algorithm at your ecommerce’s service

[PPC] – Facebook Power5, an algorithm at your ecommerce’s service

Before using Faccebook Power5, when you manage your Facebook ads, it is likely that every day you will find yourself in front of your screen with something like this: Dozens and dozens of advertising campaigns, each containing dozens of additional ad sets. And yet,...
[PPC] – Attribution models in Facebook Ads

[PPC] – Attribution models in Facebook Ads

Attribution on Facebook ads….. what you should know. Do you know how to create your Facebook ads? Not bad. Now, it’s up to you to optimize the impact of your campaigns according to the goals you’ve set. Attribution models measure the effectiveness of...