CRO (conversion rate optimization) is a research process that requires a wide variety of knowledge and tools. Our blog contains several articles about CRO and we still have a lot to share; however you have many other CRO blogs available, mainly in English.
We present you 23 CRO blogs where you can learn and discover the many facets of this marketing practice. We have organized the post in 4 parts: Agencies, Tools, Copywriting and Analytics.
Education / CRO agencies
There are numerous agencies specializing in conversion optimization (CRO); we have selected 6 agencies that not only provide CRO services but also devote many resources to share their knowledge through their CRO blogs and even offer online courses.
When I’m asked about conversion optimization blogs, ConversionXL is usually the first one I recommend. Why? It’s got something for everyone. Whether you are in e-commerce, SaaS or publishing, you will be able to answer your questions/problems.
There is a lot of information in this blog, but everything is organized to facilitate navigation and find what you are looking for.
You will find over 800 articles on all aspects of the CRO; from copywriting to Analytics, psychology and design, not to mention UX and design.
KlientBoost is dedicated to improving PPC campaign rates; it is a PPC agency that uses the CRO as a key tool in its strategies.
Their blog is no different. While much of the content focuses on optimizing PPC marketing, they also provide more information on other topics.
Although they arrived later in the field of conversion optimization, the team of the Klientboost agency regularly publishes very interesting articles.
Their blog is original and highly recommended.
Konversionkraft is one of the best known CRO agencies in Germany and Europe. They publish very interesting content (but in German).
André Morys, one of its founders, is also a teacher at the CXL CRO course (https://conversionxl.com/institute/programs/conversion-optimization/).
Are you interested not only in conversion advice, but also in emotional/psychological persuasion tactics? This is the blog to visit!
Talia Wolf is talkative and does a great job of spreading her knowledge.
You can meet her at international conferences where she is often invited to speak.
She and her colleagues provide detailed and actionable articles that are definitely worth reading.
Conversion Science’s Blog
Brian Massey, shares his knowledge and experience. Yes, it is easy to get lost among so much content; but when it comes to conversion optimization, the Conversion Science team offers an introductory email course with 9 selected articles to get you started.
Conversion Rate Experts’ Blog
Conversion Rate Experts is unique in that the team is comprised of expert consultants from around the world. They have different backgrounds and experience in multiple industries, which makes for a wide variety of publications and information.
WiderFunnel, a conversion optimization agency, turns its expertise into valuable articles covering the full scope of website optimization.
Rather than focusing strictly on the numbers game, WiderFunnel also aims to introduce consumer psychology, customer/user experience and marketing relevance to provide information about the people taking action. This blog is a must read for any vendor who wants to understand the reasoning behind conversion optimization.
The CRO (Conversion Rate Optimization) is a research process whose main objective is to minimize the friction points of a web page to obtain a better conversion rate.
That exploration requires several skills and tools. From page design (landing) to user behaviour analysis to A/B testing, there are many tools that contribute to the success of a conversion optimisation campaign.
Unbounce offers a good and ingenious platform that allows you to test A/B pages without any development work. Their blog then takes all the knowledge they gain from these tests and makes them super informative
Instapage is a service that allows you to easily create landing pages for your marketing campaigns. It offers features such as A/B Testing, multiple campaign management, easy page creation and much more.
You can find a lot of articles about marketing, internet advertising and social networks, web technology and so on.
For a company that is highly focused on content marketing, they have practiced what they preach. HubSpot’s blog is divided into three categories: marketing, sales, and customer success. They provide a wide range of topics, but you can get useful information and tips.
Convert.com offers an A/B testing tool that is increasingly respected for both its price and features. His blog contains a lot of quality content, created by a team working from various parts of the world.
We also highly recommend your “Academy”: https://www.convert.com/academy/#results
Hotjar allows you to visualize how your users interact with your site. Hotjar uses interactive heatmaps of clicks and actions, recordings of sessions and collection of survey responses. His blog is very complete with articles about marketing, CRO, startups, data, etc…
They offer specific content for CRO here: https://www.hotjar.com/conversion-rate-optimization/
Visual Website Optimizer Blog
Visual Website Optimizer is a good test platform and your blog is extremely well done. While you will find many examples of A/B testing, you will also find several tips and tricks on CRO and how to improve your ecommerce.
Analytics Toolkit’s Blog
Analytics-Toolkit.com is a project developed and managed by a team of marketing specialists and data analysts.
Leading the team is veteran digital marketing specialist, Georgi Georgiev, with over 14 years of experience in the field of SEO, SEM, analysis and usability, including 6 years of experience in statistics and design of experiments.
Blog highly recommended if you want to understand the mathematical concepts used in CRO, in particular the A/B tests.
Google Marketing Platform Blog
If you use any Google product (Ads, Optimize, Merchant Center, etc), that’s the blog where you can find all the information you need to keep up with the Google empire.
Talia Wolf is a specialist, trainer and speaker in conversion optimization. She teaches how to grow your business with conversion optimization, persuasive design and emotions.
CopyHackers is the last resort to optimize your copy for conversions. With tons of business cases for all types of online businesses, you’re sure to find that you’ll optimize your copy, marketing content, and emails. I’m continually impressed with how well CopyHackers runs covering this aspect of CRO!
In this blog you will find the best articles about copywriting from the very famous Momoko Price.
Analytics & Tag Manager
Simo Ahava’s Blog
In short, this is the best blog about Google Tag Manager today. If you use the Tag Manager, read it.
Analytics Ninja’s Blog
Analytics Ninja is a team of experts in Analytics, led by the famous Yehoshua Coren.
They specialize in helping organizations strategically determine their digital measurement needs and then proceed to implement the best implementations of Google Analytics and other tools based on those requirements.
His blog is mainly about Google Analytics and Google Tag Manager. Highly recommended if you already have experience with these tools.
Measurement Marketing’s Blog
Chris “Mercer” is considered an authority on helping digital entrepreneurs to know their numbers in an easy to understand way … In addition to training people on how to measure and improve their sales funnels, he is a top contributor and speaker at multiple Analytics and CRO conferences and blogs such as ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, Social Media Examiner and more.
Blog CRO – Bonus Track – Podcast
Everyone Hates Marketers
EveryoneHatesMarketers was born out of two events that Louis Grenier organized a couple of years ago for start-ups. People liked the interview format, so Louis began interviewing founders, entrepreneurs and marketing specialists remotely. After getting some interviews in the stock market, he decided to launch a podcast.
A highly recommended podcast for those who want to learn about marketing in general, away from gurus and fads.