[PPC] – Dynamic search ads or DSA for beginners

[PPC] – Dynamic search ads or DSA for beginners

Dynamic Search Ads or DSA, or whatever you want to call it. They are a type of search ads that basically let the Google algorithm and Artificial Intelligence come into play, and playing a very important role. More and more advances are being made by Google Ads and it...
[PPC] – Google Ads Tool: Keyword Planner and Performance Planner

[PPC] – Google Ads Tool: Keyword Planner and Performance Planner

In this post, I want us to know even more about the Google Ads tools that help us to improve the management of PPC campaigns. Many of us use third party tools to reinforce our campaigns. In our case, at AdKonversion, we are in favour of using the SEMrush Boston...
[PPC] – The SKAGs method for managing PPC campaigns

[PPC] – The SKAGs method for managing PPC campaigns

Many times we ask ourselves the question inside our head of: What is the best structure for my Google Ads account?, or how are we going to optimize our campaigns better or simply how do I improve my control and management inside the Google interface. The key to...