[PPC] – Google Ads audit in 45 steps

[PPC] – Google Ads audit in 45 steps

The main function of a PPC campaign manager when you get a customer account, which is already in use or has had previous activity, is to perform a thorough analysis on the Google Ads account. In order to find the mistakes that have been made, what has not been done,...
[PPC] – Remarketing lists in Google Ads or RLSA

[PPC] – Remarketing lists in Google Ads or RLSA

For me the remarketing lists in Google Ads should be a fixture in all our accounts. For those of you who are not experts in this pay-per-click thing and are just starting out in the world, or are simply curious. For you to understand well what is this remarketing and...
[PPC] – Google Shopping, a guide to getting started

[PPC] – Google Shopping, a guide to getting started

If you have doubts in Google Shopping about how it works, or about its structures or what to do and what not to do. Or you just don’t have a clue and you start from scratch. This post is definitely the one. There are many companies, if not the vast majority,...
[PPC] – Google Hotel Ads, more reservations in your hotel

[PPC] – Google Hotel Ads, more reservations in your hotel

Google Hotel Ads is the extension of ads that Google offers us in relation to the hotel sector. They were slow in coming when companies like Booking, Trivago and a long etcetera were more than present for the searches related to the topic and offer a powerful search...