[PPC] – List of negative keywords in Google Ads

[PPC] – List of negative keywords in Google Ads

When we launch a search campaign on Google Ads we always have a lot of attention in the first hours of the launch, as well as in the following days. Sólo con ver las búsquedas en las que se nos ha hecho clic. Why is it so important with the list of negative keywords?...
[PPC] – Remarketing lists in Google Ads or RLSA

[PPC] – Remarketing lists in Google Ads or RLSA

For me the remarketing lists in Google Ads should be a fixture in all our accounts. For those of you who are not experts in this pay-per-click thing and are just starting out in the world, or are simply curious. For you to understand well what is this remarketing and...
[PPC] – Google Shopping, a guide to getting started

[PPC] – Google Shopping, a guide to getting started

If you have doubts in Google Shopping about how it works, or about its structures or what to do and what not to do. Or you just don’t have a clue and you start from scratch. This post is definitely the one. There are many companies, if not the vast majority,...
[PPC] – Google Hotel Ads, more reservations in your hotel

[PPC] – Google Hotel Ads, more reservations in your hotel

Google Hotel Ads is the extension of ads that Google offers us in relation to the hotel sector. They were slow in coming when companies like Booking, Trivago and a long etcetera were more than present for the searches related to the topic and offer a powerful search...
[PPC] – How to use ad extensions in Google Ads

[PPC] – How to use ad extensions in Google Ads

Many times you may have wondered how to use the ad extensions in Google Ads. Well, this post will answer all those questions, doubts, curiosities and some advice about the subject. If what you want is to improve the CTR of your campaigns and at the same time have this...