Lookalike audiences on Facebook, create opportunities
Have you ever thought of grouping the common points of your customers (profession, age, purchasing behavior ...) to find other people who share the same characteristics to offer them your services or products? If this is not the case, you should consider it, as it is...
3 ecommerce metrics essential to grow: CAC, LTV and ROI
Follow the right ecommerce metrics! This is undoubtedly one of the keys to growing and consolidating your online store. Starting up an ecommerce business is not easy. Don't know where to turn to increase your turnover? What channels to invest in? So, what can you do...
[CRO] – 19 cognitive biases to optimize your marketing conversion
Cognitive biases, what are they? Cognitive Biasesare a psychological effect that produces a deviation in mental processing, leading to distortion, inaccurate judgement, illogical interpretation, or what is generally called irrationality, which occurs on the basis of...
![[PPC] – TikTok Ads: ¿Cómo hacer publicidad en TikTok?](https://adkonversion.com/wp-content/uploads/2020/05/tiktok-400x250.jpg)
[PPC] – TikTok Ads: ¿Cómo hacer publicidad en TikTok?
TikTok, the social network with 800 million active users, has officially launched its advertising offer for advertisers in Spain. Want to advertise in TikTok? Here's everything you need to know before you start. TikTok: what is it? For those who don't yet know it...
![[CRO] – A/B Test Results: Stop bragging. 17 experts speak the truth](https://adkonversion.com/wp-content/uploads/2020/02/oleg-laptev-QRKJwE6yfJo-unsplash-1-400x250.jpg)
[CRO] – A/B Test Results: Stop bragging. 17 experts speak the truth
As CRO (Conversion Rate Optimization) gains more and more attention from Marketing professionals and industry leaders alike, there seem to be a trend in communicating results in a way that is misleading, sometimes dishonest and in some cases does more bad than...
![[CRO] -Heuristic analysis in CRO](https://adkonversion.com/wp-content/uploads/2020/01/daria-nepriakhina-zoCDWPuiRuA-unsplash-400x250.jpg)
[CRO] -Heuristic analysis in CRO
What is a heuristic analysis? Simply put, it's the art of finding, inventing, making discoveries. In the science of History,it is the part that has as its object the search for documents. Its objective is to identify, select and prioritize all documentation related to...
![[PPC] – Attribution models in Facebook Ads](https://adkonversion.com/wp-content/uploads/2019/07/fernando-venzano-ALMa7KJg-jA-unsplash-400x250.jpg)
[PPC] – Attribution models in Facebook Ads
Attribution on Facebook ads..... what you should know. Do you know how to create your Facebook ads? Not bad. Now, it's up to you to optimize the impact of your campaigns according to the goals you've set. Attribution models measure the effectiveness of your different...
![[CRO] – Optimization with little traffic on your website](https://adkonversion.com/wp-content/uploads/2019/09/matt-howard-A4iL43vunlY-unsplash-400x250.jpg)
[CRO] – Optimization with little traffic on your website
Can I do optimization with low traffic? You have little traffic to your website. It's no excuse for not trying to improve what you have. How much traffic do I need to optimize my website? If you really want to have a continuous optimization campaign, with several A/B...