by Lionel | Aug 11, 2020 | Conversion Optimization, Data Analysis
Follow the right ecommerce metrics! This is undoubtedly one of the keys to growing and consolidating your online store. Starting up an ecommerce business is not easy. Don’t know where to turn to increase your turnover? What channels to invest in? So, what can...
by Lionel | Aug 11, 2020 | Uncategorized
Cognitive biases, what are they? Cognitive Biasesare a psychological effect that produces a deviation in mental processing, leading to distortion, inaccurate judgement, illogical interpretation, or what is generally called irrationality, which occurs on the basis of...
![[PPC] – TikTok Ads: ¿Cómo hacer publicidad en TikTok?](https://adkonversion.com/wp-content/uploads/2020/05/tiktok-1000x675.jpg)
by Lionel | May 15, 2020 | TikTok Ads
TikTok, the social network with 800 million active users, has officially launched its advertising offer for advertisers in Spain. Want to advertise in TikTok? Here’s everything you need to know before you start. TikTok: what is it? For those who don’t yet...
![[CRO] – A/B Test Results: Stop bragging. 17 experts speak the truth](https://adkonversion.com/wp-content/uploads/2020/02/oleg-laptev-QRKJwE6yfJo-unsplash-1.jpg)
by Lionel | Mar 24, 2020 | Uncategorized
As CRO (Conversion Rate Optimization) gains more and more attention from Marketing professionals and industry leaders alike, there seem to be a trend in communicating results in a way that is misleading, sometimes dishonest and in some cases does more bad than...
![[CRO] -Heuristic analysis in CRO](https://adkonversion.com/wp-content/uploads/2020/01/daria-nepriakhina-zoCDWPuiRuA-unsplash-1080x675.jpg)
by Lionel | Mar 3, 2020 | Conversion Optimization, Conversion Optimization, Conversion Optimization
What is a heuristic analysis? Simply put, it’s the art of finding, inventing, making discoveries. In the science of History,it is the part that has as its object the search for documents. Its objective is to identify, select and prioritize all documentation...
