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![[PPC] – Google Ads audit in 45 steps](https://adkonversion.com/wp-content/uploads/2019/11/adwords-793034_1920-1080x675.jpg)
[PPC] – Google Ads audit in 45 steps
The main function of a PPC campaign manager when you get a customer account, which is already in use or has had previous activity, is to perform a thorough analysis on the Google Ads account. In order to find the mistakes that have been made, what has not been done,...
![[CRO] – 23 CRO blogs, to learn more about conversion rate optimization](https://adkonversion.com/wp-content/uploads/2019/11/riccardo-annandale-7e2pe9wjL9M-unsplash-1080x675.jpg)
[CRO] – 23 CRO blogs, to learn more about conversion rate optimization
CRO (conversion rate optimization) is a research process that requires a wide variety of knowledge and tools. Our blog contains several articles about CRO and we still have a lot to share; however you have many other CRO blogs available, mainly in English. We present...
![[CRO] – Optimizing product page: 19 ideas](https://adkonversion.com/wp-content/uploads/2019/12/james-zwadlo-hpZh7Pvs9mk-unsplash-1080x675.jpg)
[CRO] – Optimizing product page: 19 ideas
Product page optimization is undoubtedly one of the keys to obtaining a better conversion rate in your ecommerce. Previously, we talked about ideas to optimize the checkout, where we focused on the user experience when paying; today, it's about offering a...
![[PPC] – List of negative keywords in Google Ads](https://adkonversion.com/wp-content/uploads/2019/12/Términos-de-Búsqueda-Google-Ads-1080x675.jpg)
[PPC] – List of negative keywords in Google Ads
When we launch a search campaign on Google Ads we always have a lot of attention in the first hours of the launch, as well as in the following days. Sólo con ver las búsquedas en las que se nos ha hecho clic. Why is it so important with the list of negative keywords?...
![[PPC] – Remarketing lists in Google Ads or RLSA](https://adkonversion.com/wp-content/uploads/2020/02/Captura-de-pantalla-2020-02-13-a-las-16.59.51-1080x552.png)
[PPC] – Remarketing lists in Google Ads or RLSA
For me the remarketing lists in Google Ads should be a fixture in all our accounts. For those of you who are not experts in this pay-per-click thing and are just starting out in the world, or are simply curious. For you to understand well what is this remarketing and...