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Black Friday ecommerce checklist: 26 basic tips
Black Friday is approaching. And this year, with the unfortunate Covid19, it is very likely that ecommerce sales are even higher than last year. Certain US flagship shops have already announced that for Black Friday, their shops will be closed. Are you ready to make...
[PPC] – Google Ads Bidding Strategy, your success
Google Ads Bidding Strategyis a fundamental pillar to take into account when managing your Google Ads campaigns. Much of the success happens here. In the end it is similar to when you go to play a football match; the team that has made a strategy for the match taking...
[PPC] – Facebook Ads for Ecommerce – full menu
It's easy to create advertising campaigns on Facebook ads for ecommerce. They make it simpler and simpler; Or so it seems. Until campaign management is 100% AI issue (it will come), we can still use our imagination, experience and creativity to get the most out of our...
[PPC] – Changes in Instagram Engagement
In recent months we have seen how Instagram Engagement is declining. According to a report prepared by Jumper Media, engagement has been reduced from January 2018 to January 2019 from 2.6% to 1.2% today. This is causing brands to be fuming and wondering how they can...
[PPC] – The SKAGs method for managing PPC campaigns
Many times we ask ourselves the question inside our head of: What is the best structure for my Google Ads account?, or how are we going to optimize our campaigns better or simply how do I improve my control and management inside the Google interface. The key to...