by Álvaro | Oct 19, 2020 | Google Ads, Google Ads, Google Ads
Dynamic Search Ads or DSA, or whatever you want to call it. They are a type of search ads that basically let the Google algorithm and Artificial Intelligence come into play, and playing a very important role. More and more advances are being made by Google Ads and it...
by Álvaro | Oct 5, 2020 | Google Ads
How to make a Smart Shopping campaign. That was the first question I asked myself when I found out Google Ads had begun to launch this type of campaign, which together with Dynamic Search Ads or DSA, had created a tandem in which dejábamos que la IA y el algoritmo de...
by Álvaro | Sep 21, 2020 | Uncategorized
In this post, I want us to know even more about the Google Ads tools that help us to improve the management of PPC campaigns. Many of us use third party tools to reinforce our campaigns. In our case, at AdKonversion, we are in favour of using the SEMrush Boston...
by Lionel | Aug 31, 2020 | Conversion Optimization
Black Friday is approaching. And this year, with the unfortunate Covid19, it is very likely that ecommerce sales are even higher than last year. Certain US flagship shops have already announced that for Black Friday, their shops will be closed. Are you ready to make...
by Álvaro | Aug 26, 2020 | Uncategorized
Google Ads Bidding Strategyis a fundamental pillar to take into account when managing your Google Ads campaigns. Much of the success happens here. In the end it is similar to when you go to play a football match; the team that has made a strategy for the match taking...