by Lionel | Aug 14, 2020 | Uncategorized
What is an A/B Test? For you, A/B testis a pompous, smoky term that doesn’t mean much? We show you otherwise! Digital marketing is a constantly evolving discipline that requires continuous adaptation. This cannot be done without the implementation of testing and...
by Lionel | Aug 14, 2020 | Uncategorized
Organize the most visible part: your home page Your home page is usually the first experience with your brand that your customers have when they visit your site. Therefore, you must make sure that everything they need is visible: Your logoYour value propositionMenu...
by Lionel | Aug 13, 2020 | Conversion Optimization, Conversion Optimization, Conversion Optimization, Conversion Optimization
Before optimizing the checkout (payment page), remember that it is highly recommended to follow a CRO process that allows you: Identify the points of friction, Proponer hipótesis para las pruebas yEstablish priorities. There is no point in starting to optimize your...
by Lionel | Aug 13, 2020 | Conversion Optimization
Finding the right agency to manage your advertising campaigns on Facebook and Google can be overwhelming. A Google search for “google ads agency” returns 6,330 results… Surely every agency has its strengths and specialties. Some agencies focus on...
by Lionel | Aug 13, 2020 | Uncategorized
CRO surveys are surveys that we conduct with our visitors and buyers. They allow us to minimize friction points and thus improve the conversion rate of our site. What is CRO (Conversion Rate Optimization)? C.R.O. stands for Conversion Rate Optimisation. Clearly, the...