[PPC] – How to segment by Audience on Google Ads

[PPC] – How to segment by Audience on Google Ads

by | Aug 12, 2020 | Google Ads

Segmenting by Audience on Google Ads is a must have on your Google Ads accounts. The purpose of these Audiences is for ads to be targeted to a particular group of customers grouped into different groups by Google because of their behavior. So this set with the...
Lookalike audiences on Facebook, create opportunities

Lookalike audiences on Facebook, create opportunities

by | Aug 11, 2020 | Facebook Ads

Have you ever thought of grouping the common points of your customers (profession, age, purchasing behavior …) to find other people who share the same characteristics to offer them your services or products? If this is not the case, you should consider it, as it...