![[CRO] – 23 CRO blogs, to learn more about conversion rate optimization](https://adkonversion.com/wp-content/uploads/2019/11/riccardo-annandale-7e2pe9wjL9M-unsplash-400x250.jpg)
[CRO] – 23 CRO blogs, to learn more about conversion rate optimization
CRO (conversion rate optimization) is a research process that requires a wide variety of knowledge and tools. Our blog contains several articles about CRO and we still have a lot to share; however you have many other CRO blogs available, mainly in English. We present...
![[CRO] – Optimizing product page: 19 ideas](https://adkonversion.com/wp-content/uploads/2019/12/james-zwadlo-hpZh7Pvs9mk-unsplash-400x250.jpg)
[CRO] – Optimizing product page: 19 ideas
Product page optimization is undoubtedly one of the keys to obtaining a better conversion rate in your ecommerce. Previously, we talked about ideas to optimize the checkout, where we focused on the user experience when paying; today, it's about offering a...
![[PPC] – List of negative keywords in Google Ads](https://adkonversion.com/wp-content/uploads/2019/12/Términos-de-Búsqueda-Google-Ads-400x250.jpg)
[PPC] – List of negative keywords in Google Ads
When we launch a search campaign on Google Ads we always have a lot of attention in the first hours of the launch, as well as in the following days. Sólo con ver las búsquedas en las que se nos ha hecho clic. Why is it so important with the list of negative keywords?...
![[PPC] – Remarketing lists in Google Ads or RLSA](https://adkonversion.com/wp-content/uploads/2020/02/Captura-de-pantalla-2020-02-13-a-las-16.59.51-400x250.png)
[PPC] – Remarketing lists in Google Ads or RLSA
For me the remarketing lists in Google Ads should be a fixture in all our accounts. For those of you who are not experts in this pay-per-click thing and are just starting out in the world, or are simply curious. For you to understand well what is this remarketing and...
![[PPC] – Google Shopping, a guide to getting started](https://adkonversion.com/wp-content/uploads/2020/02/Google-Shopping-PPC-400x250.jpg)
[PPC] – Google Shopping, a guide to getting started
If you have doubts in Google Shopping about how it works, or about its structures or what to do and what not to do. Or you just don't have a clue and you start from scratch. This post is definitely the one. There are many companies, if not the vast majority, that...
![[PPC] – Google Hotel Ads, more reservations in your hotel](https://adkonversion.com/wp-content/uploads/2020/02/Google-Hotel-Ads-400x250.jpg)
[PPC] – Google Hotel Ads, more reservations in your hotel
Google Hotel Ads is the extension of ads that Google offers us in relation to the hotel sector. They were slow in coming when companies like Booking, Trivago and a long etcetera were more than present for the searches related to the topic and offer a powerful search...
![[PPC] Instagram Live: Advantages and Tips](https://adkonversion.com/wp-content/uploads/2020/04/clay-banks-9UBQwEYCAbg-unsplash-400x250.jpg)
[PPC] Instagram Live: Advantages and Tips
Live broadcasts on Instagram, known as Instagram Live, have become a great tool for generating engagement with your audience and gaining new followers. More and more brands are turning to these live videos to communicate with their fans, talk about their products, or...
![[PPC] – How to segment by Audience on Google Ads](https://adkonversion.com/wp-content/uploads/2020/05/Audiencias-en-Google-Ads-400x250.jpg)
[PPC] – How to segment by Audience on Google Ads
Segmenting by Audience on Google Ads is a must have on your Google Ads accounts. The purpose of these Audiences is for ads to be targeted to a particular group of customers grouped into different groups by Google because of their behavior. So this set with the...