Blog - AdKonversion

[PPC] – Changes in Instagram Engagement

In recent months we have seen how Instagram Engagement is declining. According to a report prepared by Jumper Media, engagement has been reduced from January 2018 to January 2019 from 2.6% to 1.2% today. This is causing brands to be fuming and wondering how they can...

[PPC] – The SKAGs method for managing PPC campaigns

Google Ads

Many times we ask ourselves the question inside our head of: What is the best structure for my Google Ads account?, or how are we going to optimize our campaigns better or simply how do I improve my control and management inside the Google interface. The key to...

[CRO] – A/B testing: essential tool to optimize your digital business

What is an A/B Test? For you, A/B testis a pompous, smoky term that doesn't mean much? We show you otherwise! Digital marketing is a constantly evolving discipline that requires continuous adaptation. This cannot be done without the implementation of testing and...

[CRO] – Real estate marketing – 8 ideas to optimize your agency’s conversion

Conversion Optimization, Conversion Optimization, Conversion Optimization, Conversion Optimization

Organize the most visible part: your home page Your home page is usually the first experience with your brand that your customers have when they visit your site. Therefore, you must make sure that everything they need is visible: Your logoYour value propositionMenu...

[CRO] – Optimizing the checkout: 20 ideas

Conversion Optimization

Before optimizing the checkout (payment page), remember that it is highly recommended to follow a CRO process that allows you: Identify the points of friction, Proponer hipótesis para las pruebas yEstablish priorities. There is no point in starting to optimize your...

[CRO/PPC] – Benefits of a digital marketing agency with PPC / CRO

Finding the right agency to manage your advertising campaigns on Facebook and Google can be overwhelming. A Google search for "google ads agency" returns 6,330 results... Surely every agency has its strengths and specialties. Some agencies focus on Google ads. Some...

[CRO] – Surveys for CRO

CRO surveys are surveys that we conduct with our visitors and buyers. They allow us to minimize friction points and thus improve the conversion rate of our site. What is CRO (Conversion Rate Optimization)? C.R.O. stands for Conversion Rate Optimisation. Clearly, the...

[PPC] – Google Ads audit in 45 steps

Google Ads

The main function of a PPC campaign manager when you get a customer account, which is already in use or has had previous activity, is to perform a thorough analysis on the Google Ads account. In order to find the mistakes that have been made, what has not been done,...