![[PPC] – Dynamic search ads or DSA for beginners](https://adkonversion.com/wp-content/uploads/2020/08/Dynamic-Search-Ads-1080x675.jpeg)
by Álvaro | Oct 19, 2020 | Uncategorized
Dynamic Search Ads or DSA, or whatever you want to call it. They are a type of search ads that basically let the Google algorithm and Artificial Intelligence come into play, and playing a very important role. More and more advances are being made by Google Ads and it...
![[PPC] – How to make a Smart Shopping campaign. Complete guide.](https://adkonversion.com/wp-content/uploads/2020/07/Cómo-hacer-una-campaña-de-Shopping-Inteligente-1080x675.jpeg)
by Álvaro | Oct 5, 2020 | Uncategorized
How to make a Smart Shopping campaign. That was the first question I asked myself when I found out Google Ads had begun to launch this type of campaign, which together with Dynamic Search Ads or DSA, had created a tandem in which dejábamos que la IA y el algoritmo de...
![[PPC] – Google Ads Tool: Keyword Planner and Performance Planner](https://adkonversion.com/wp-content/uploads/2020/07/Herramientas-Google-Ads-min-1080x675.jpg)
by Álvaro | Sep 21, 2020 | Uncategorized
In this post, I want us to know even more about the Google Ads tools that help us to improve the management of PPC campaigns. Many of us use third party tools to reinforce our campaigns. In our case, at AdKonversion, we are in favour of using the SEMrush Boston...
![[PPC] – Google Ads Bidding Strategy, your success](https://adkonversion.com/wp-content/uploads/2020/07/ESTRATEGIA-DE-PUJAS-GOOGLE-ADS-min-1080x675.jpeg)
by Álvaro | Aug 26, 2020 | Uncategorized
Google Ads Bidding Strategyis a fundamental pillar to take into account when managing your Google Ads campaigns. Much of the success happens here. In the end it is similar to when you go to play a football match; the team that has made a strategy for the match taking...
![[PPC] – The SKAGs method for managing PPC campaigns](https://adkonversion.com/wp-content/uploads/2019/09/hello-i-m-nik-8yCmQODY2SY-unsplash-1080x675.jpg)
by Álvaro | Aug 14, 2020 | Google Ads, Google Ads, Google Ads, Google Ads, Google Ads, Google Ads
Many times we ask ourselves the question inside our head of: What is the best structure for my Google Ads account?, or how are we going to optimize our campaigns better or simply how do I improve my control and management inside the Google interface. The key to...
![[PPC] – Google Ads audit in 45 steps](https://adkonversion.com/wp-content/uploads/2019/11/adwords-793034_1920-1080x675.jpg)
by Álvaro | Aug 13, 2020 | Uncategorized
The main function of a PPC campaign manager when you get a customer account, which is already in use or has had previous activity, is to perform a thorough analysis on the Google Ads account. In order to find the mistakes that have been made, what has not been done,...
