by Lionel | Aug 13, 2020 | Analytics
CRO (conversion rate optimization) is a research process that requires a wide variety of knowledge and tools. Our blog contains several articles about CRO and we still have a lot to share; however you have many other CRO blogs available, mainly in English. We present...
by Lionel | Aug 13, 2020 | Uncategorized
Product page optimization is undoubtedly one of the keys to obtaining a better conversion rate in your ecommerce. Previously, we talked about ideas to optimize the checkout, where we focused on the user experience when paying; today, it’s about offering a...
by Lionel | Aug 11, 2020 | Data Analysis
Follow the right ecommerce metrics! This is undoubtedly one of the keys to growing and consolidating your online store. Starting up an ecommerce business is not easy. Don’t know where to turn to increase your turnover? What channels to invest in? So, what can...
by Lionel | Aug 11, 2020 | Uncategorized
Cognitive biases, what are they? Cognitive Biasesare a psychological effect that produces a deviation in mental processing, leading to distortion, inaccurate judgement, illogical interpretation, or what is generally called irrationality, which occurs on the basis of...
by Lionel | Mar 24, 2020 | Uncategorized
As CRO (Conversion Rate Optimization) gains more and more attention from Marketing professionals and industry leaders alike, there seem to be a trend in communicating results in a way that is misleading, sometimes dishonest and in some cases does more bad than...
by Lionel | Mar 3, 2020 | Conversion Optimization, Conversion Optimization, Conversion Optimization, Conversion Optimization, Conversion Optimization, Conversion Optimization
What is a heuristic analysis? Simply put, it’s the art of finding, inventing, making discoveries. In the science of History,it is the part that has as its object the search for documents. Its objective is to identify, select and prioritize all documentation...