by Lionel | Aug 13, 2020 | Conversion Optimization
CRO (conversion rate optimization) is a research process that requires a wide variety of knowledge and tools. Our blog contains several articles about CRO and we still have a lot to share; however you have many other CRO blogs available, mainly in English. We present...
by Lionel | Feb 25, 2020 | Analytics, Analytics, Analytics
Google Analytics audit? Don’t do it if you trust 100% of your data. Are you sure? For many, setting up Google Analytics doesn’t pose any particular difficulty: you simply copy the tracking code on your website pages to track data in Google Analytics...
by Lionel | Sep 23, 2019 | Conversion Optimization
Optimize your conversion For most sites, the ultimate goal is to generate more sales. CRO for e-commerce is the key to getting the best results. To achieve this, we need to transform a maximum of visitors into customers by implementing a good digital marketing...